品牌保护行业

汽车

Sedgwick’s brand protection experts work with nine of the world's top 10 automakers supporting 产品召回s, 市场内补救和售后保留计划.

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面对产品召回,或需要支持成为召回准备?

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汽车 产品召回s and in-market 修复s can have a substantial impact on all elements of the supply chain, 来自零部件制造商, 通过经销商网络, 致消费者.


产品召回的影响范围从声誉损失到重大损失, 潜在的公司财务损失.

汽车行业的安全意识非常强, meaning a large proportion of 产品召回s and 修复s in the sector are precautionary. 这一趋势导致召回的数量和规模不断增加. These are driven by factors such as automotive engineering becoming more complex with a faster speed-to-market, 将研发外包给一、二线供应商, 减少产品测试时间,增加成本压力.

随着越来越多的公司转向模块化设计, 共同的产品平台和供应链合作伙伴, it becomes more likely that a defect on a single module or component will affect multiple vehicle platforms. The technological shift in the automotive industry towards electric and autonomous mobility will create further in-market challenges.

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产品召回

汽车产品召回管理

Sedgwick’s brand protection experts work with the world's top automakers supporting all aspects of their reacquisition, 产品召回, 市场退出, 数据清理和分析, 资金管理和支出, 以及核查和检查项目. 当内部资源可以自由地专注于核心业务时,制造商就会受益. 澳门唯一正规官方网站的品牌保护团队会处理剩下的事情.

在车辆召回的情况下, quick and decisive action helps manufacturers maintain compliance with relevant regulatory agencies, 同时也保护了品牌形象, 维护客户关系,控制成本. 没有适当的计划, 专业知识和人员到位, 产品召回事件会对品牌造成无法弥补的损害.

拥有数十年成熟的产品召回经验和全球能力, Sedgwick’s brand protection experts help manufacturers skillfully navigate automotive regulatory complexities, 减轻内部资源负担. Our specialized knowl边缘 in the automotive industry helps clients manage critical 产品召回 communications — ensuring a smooth and seamless process for our customers throughout the recall lifecycle.

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汽车修复计划

有缺陷的, 损坏的, out of specification and violative products can cause significant financial and reputational damage. With a 25-year history of managing some of the most sensitive automotive 修复 challenges in the world, 澳门唯一正规官方网站提供必要的资源和经验来计划和管理一个事件, 无论大小或位置. 我们的端到端汽车修复解决方案包括:

客户和供应链保持

吸引并留住客户和供应链合作伙伴

顾客体验是衡量当前和未来品牌忠诚度的主要指标. A consistently high standard of service delivered across all platforms is essential to a good customer impression and strong brand. 一个智能的沟通过程提供有见地和可操作的反馈, 快速识别问题, 并给予公司实施补救措施的机会.

呼叫中心支持客户和合作伙伴的保留

澳门唯一正规官方网站的品牌保护解决方案提供多样化, 集成的汽车通信服务套件,为客户提供即时, concise and helpful information through all relevant channels — including multilingual call centers, 点击呼叫和网络聊天. 每个呼叫中心的程序都是在客户参与和保留的情况下创建的. 通过确保单一的接触点, Sedgwick’s brand protection experts build rapport and trust with customers while significantly reducing potential miscommunication and opportunities for error.

进一步提高盈利能力, successful automotive OEMs invest in strategic data-driven marketing programs that utilize robust insights, 详细的市场细分, 以及统计模型来推动业务增长. Sedgwick’s brand protection suite of data-driven automotive marketing services includes lead generation, 预测市场, 客户忠诚度计划和客户满意度监控.

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无论你是否正在计划——或者目前正面临——产品召回, 市场撤回或其他市场内产品事件, 我们的专家随时为您提供支持.

U.S. 调查: 888.732.3901
国际调查: +44 (0)333 300 0901